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LaTonia Chantel Cosmetics strives to ensure that every cosmetic item purchased is of high quality, 100% natural, cruelty-free, and made with non-toxic ingredients. Since the first day we launched, our goal has been to put a smile on your face while your lips speak life. Beauty starts from within and flows outwardly. Every woman is different, but we can all agree that on a down day or a happy day, a nice lip gloss will lift you up and have you smiling from ear to ear. Our number one goal is to build trust with our customers and ensure that every woman who purchases from us feels taken care of, special, and beautiful from the inside out.



As a child, I would always watch my mother and grandmother get dressed and apply beautiful colors of lip gloss and lipstick to their lips. My mother was a professional model, and my grandmother owned her very own modeling agency. I was always surrounded by beautiful people, both inwardly and outwardly. My grandmother, with her soft-spoken voice, would listen to her jazz music while mixing lipsticks together to find her own personal shade or color, while my mother would use the hallway as her runway to practice her walk. I enjoyed all the love and laughter that took place during what I now call beauty sessions. I knew then that one day I would create my own cosmetic line so I could always have moments like this with all four of my daughters.


I started modeling at a very early age but wasn't sure if that was something I wanted to do long term. I'm not tall, so there was only a certain kind of modeling I could do back then. Things have changed now, and that brings joy to my heart. Finally, after doing 20 plus years of modeling off and on, I'm back and better than ever. I created a beauty brand that helps women smile from the inside out. I hope you find what your lips are looking for while you take a walk through the website I created for all you beauties.


Sealed with a kiss,


LaTonia Chantel

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